gorjana announces seven additional brick and mortar locations across the U.S. after a 200% increase in physical retail sales YOY.
February 15, 2022 – gorjana, the Laguna Beach-founded jewelry brand, will continue to expand its brick and mortar retail presence by adding an additional seven plus stores across the country in the first half of this year.
The most recent store to open was the Pendry Park City location in Utah on Tuesday, February 15, 2022.
“We are further investing into retail expansion in 2022 by expanding into new markets domestically. Retail is fundamental to our brand’s growth strategy, and we continue to see phenomenal growth within the retail sector. We look forward to bringing the gorjana retail experience to new communities and providing customers with the ability to interact with our brand in person and have access to services like buy online, pick up in store, same day delivery, complimentary bespoke engraving and personalized styling tips,” says Jason Griffin Reidel, Co-Founder & CEO of gorjana.
Stand-alone storefronts will be outfitted with signature details reminiscent of the Pacific Ocean, a nod to the company’s Laguna Beach headquarters. The omnichannel experience is of key importance to the brand, allowing customers to have numerous access points to the brand, whether that’s stand-alone stores, online, or in retail stores. The announcement of seven new retail store openings in the first half of the year will take the fine jewelry brand to a total of 33 stand-alone brick and mortar stores.
Based in Laguna Beach, California, the gorjana brand was founded in 2004 on the apartment floor of husband-and-wife duo Jason and Gorjana Reidel. The couple drove 50,000 miles to sell and market their collection and hit the trade show circuit. Through their own separate strengths and combined creative vision, the brand grew rapidly from an idea into a full-fledged business that is still owned and operated by both Gorjana and Jason. The eponymous line features fine jewelry as well as a selection of 18k gold plated styles. Many of the designs are versatile and feature adjustable clasps and sliding beads, which allows the wearer to make each piece their own. www.gorjana.com